30 international projects were announced as winners last week in a live virtual ceremony hosted by the Society for Experiential Graphic Design. The SEGD is a multidisciplinary, global community of professionals who create experiences that connect people to place. The winning projects spanned a range of topics, disciplines and verticals, from highlighting the role of technology in addressing injustice in communal workspaces, creating interactive experiences that unearth unconscious biases to material-driven, nature-inspired park placemaking totems. The award-winning designers represented diverse parts of the globe, but what was a common thread for many, was a commitment to use design for the betterment of society.
The jury evaluated projects in seven categories that represent the core of experiential graphic design practice: Digital Experience Content, Exhibition, Interactive Experiences, Placemaking and Identity, Public Installation, Strategy/Research/Planning and Wayfinding. 14 Honor Awards and 16 Merit Awards—spanning the full spectrum of experiential graphic design were chosen from among 340 submissions of experiential graphic design projects from around the world.
“The winning projects have a way of connecting with you. As the jurors moved through hundreds of project submissions, you could see when they came across a project that defined excellence. We were all extremely moved by the intention, care, and focus that was taken to bring these projects to life.” says Traci Sym, Global Design Awards Jury Chair.
Isthmus received a Merit Award for Te Hauāuru Reserve and an Honour Award for the Hobsonville Point Habitat Markers.
“These markers are visually compelling, mixing forms and material beautifully, but it is the exploratory nature of them that I find so inspiring; They are inviting, open-ended, and wondrous, reminding us to be curious, to look closer, to touch—and to focus.”—Jury Comment.